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Marketing EDGE Announces 2019 EDGE Awards Honorees

By | Announcements

NEW YORKJune 6, 2019 /PRNewswire/ — Marketing EDGE, the leading national nonprofit with a proven track record of affecting the lives of thousands of students and shaping the next generation of the marketing industry as diverse, inclusive, and highly skilled, today honored the honorees of its 2019 EDGE Awards.

The 2019 EDGE Awards was hosted on June 3rd at the elegant Pier Sixty in Manhattan’s Chelsea Piers. Emceed by Sprinklr President Carlos Dominguez, the EDGE Awards has become known as the “Academy Awards” of marketing, paying tribute to the best-of-the-best in the marketing field. Each honoree exemplifies outstanding leadership, innovation, creativity and a commitment to giving back through supporting marketing education.

This year’s honorees included (in order of presentation):

  • Financial Innovator Award, Presented by Worldata: Michael Loeb, Founder and CEO, Loeb.NYC
  • Corporate Disruptor Award: LiveIntent
  • Education Award: Stern School of Business, New York University, accepted by Tulin Erdem, Ph.D. and Russ Winer, Ph.D.
  • Rising Stars Awards: Anneka Gupta, President, LiveRamp; Kelsey Kates, Head of Analytical Academy, Google; John Kelly, Senior Director, NikePlus Member Benefits; Mykela Krieg, Vice President, TCM Creative; Sharifah Niles-Lane, Vice President Digital Marketing and Social Media, Eastern Bank; Vincent Pietrafesa, Director of Business Development, Stirista
  • Corporate Heritage Award, Presented by Epsilon: NBCUniversal

This year’s roster of presenters included distinguished business executives, academic leaders and Marketing EDGE alumni, including:

  • Terri L. BartlettPresident, Marketing EDGE
  • Drew MaySenior Vice President and Chief Customer Officer, Acxiom, and incoming Marketing EDGE Chair
  • Stacey HawesPresident, Data Practice, Epsilon
  • Charles MastPresident, Mast Circulation Group
  • Paulette Olivaformerly Executive Vice President, MeritDirect
  • Matt RizzettaChief Executive Officer, North 6th Agency (N6A)
  • Lizbielka Rosario, E-Commerce Content Operations Associate, Unilever

“We are incredibly grateful for the generosity and support of everyone in the Marketing EDGE community, particularly our corporate sponsors, board members, academic partners and students,” said Terri L. Bartlett, President of Marketing EDGE. “This has been a transformational year for Marketing EDGE. The energy, spirit and enthusiasm on display at this year’s EDGE Awards continues to inspire us in our mission to shape the future of marketing by connecting students, academics and professionals in the field of marketing.”

This announcement continues to build on the momentum that Marketing EDGE has received thus far in 2019. Most recently, the organization announced a stellar roster of new officers and trustees for its latest fiscal year. For more information on Marketing EDGE, visit www.marketingEDGE.org and for details on the EDGE Awards, visit www.EDGEAwards.org.

ABOUT MARKETING EDGE
Marketing EDGE is a 501(c)(3) nonprofit organization that is shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to continue to see, move and stay ahead. Empowering skill-ready, responsive and responsible marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters deep personal connections and diverse ideas, and provides real-time insights for real-world impact. For more information, visit www.marketingEDGE.org.

Al DiGuido Joins North 6th Agency as President and Chief Revenue Officer

By | Announcements

NEW YORKApril 23, 2019 /PRNewswire/ — North 6th Agency (N6A), an award-winning brand communications agency, today announced that marketing and media industry pioneer, Al DiGuido, is joining as President and Chief Revenue Officer.

DiGuido rose to prominence as one of the founding pioneers of email marketing during his tenure as CEO of Bigfoot Interactive. In 2005, he sold Bigfoot to Alliance Data’s Epsilon business unit for $120 million and became the CEO of Epsilon Interactive.

Under his leadership, Epsilon became one of the dominant email providers in the marketplace and expanded aggressively through the acquisition of DoubleClick’s email unit. In April 2019, Epsilon was acquired by Publicis for $4.4 billion.

“I’ve known Al for my entire career, and have witnessed his vision, integrity and spirit on display for clients, employees and shareholders,” said Matt Rizzetta, Founder and CEO of N6A. “There is nobody I can think of who is better suited and aligned with N6A’s vision to transform the public relations industry through business outcomes. I am honored to have Al play on our team as we take N6A to new heights for our clients and team members.”

DiGuido’s track record of identifying opportunities for innovation and successfully transforming legacy media and marketing service categories extends well beyond email marketing. He has been at the forefront of transformational shifts across print, direct response and digital media.

Following his tenure at Epsilon, DiGuido became CEO of Zeta Interactive. At Zeta, he realized his vision of transcending the solo email business to build an agency that helps marketers realize the full potential of integrated technology platforms, services, and strategies.

DiGuido’s career ascension began at Ziff-Davis, where he was Publisher of Computer Shopper during the PC boom of the 1980s. DiGuido successfully expanded the Computer Shopper franchise, transforming it from a print publication into a breakthrough online media property. Under his leadership, ComputerShopper.com accounted for more than 40 percent of the advertising revenue of ZDNet.

At N6A, DiGuido will oversee sales and revenue functions, as well as M&A and capital initiatives to support N6A’s vision and growth strategy. Additionally, DiGuido will work alongside CEO Matt Rizzetta and the N6A leadership team to introduce a new model that will transform the public relations category by aligning with specific business outcomes of CMOs, CEOs and brand marketers.

“I have yet to meet an agency that can rival N6A’s track record of client results, innovation and outcome-oriented culture,” said Al DiGuido, President and Chief Revenue Officer of N6A. “There is a tremendous opportunity to transform the legacy public relations category with a laser focus on being accountable for the specific business outcomes that CMOs, CEOs and brand marketers demand today. I believe N6A is perfectly positioned to lead this transformation.”

DiGuido, who will be based in N6A’s New York office, is also the founder of Al’s Angels, a non-profit, charitable organization whose mission is to provide assistance to children and families suffering hardship due to life-threatening illnesses or poverty. Al’s Angels has built a network of more than 2,000 volunteers in the Tri-State area, and delivers thousands of Thanksgiving meals, holiday gifts, and much needed resources to more than 1,600 to children and families each year.

For more information on N6A please visit www.n6a.com, follow N6A on FacebookLinkedIn and Twitter, and click on this video to learn more about N6A’s roots and culture.

ABOUT NORTH 6TH AGENCY, INC. (N6A): 
North 6th Agency, Inc. (N6A) is an award-winning brand communications agency based in the heart of SoHo in New York City.

Through its suite of communication services, including media relations, analyst relations, awards and speaking programs, crisis communications, content programs, paid and earned social media programs, N6A has helped its clients successfully realize their desired business outcomes. N6A’s clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry’s best talent, IPO’d on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion from the world’s most prominent investors.

N6A has received several industry accolades, including the Observer’s “PR Power 50” list, Entrepreneur’s Top Company Cultures in the United StatesPRWeek’s Best Places to Work, and Digiday’s Most Innovative Culture.

North 6th Agency Announces “N6-Accolades” For January 2018

By | Announcements

NEW YORKFeb. 5, 2018 /PRNewswire/ — North 6th Agency, Inc. (N6A), an award-winning communications and social media agency based in New York City and Toronto, today announced the recipients of its signature performance, perks and quality of life programs for the month of January 2018.

The account team Conversocial captured “N6A Team of the Month” honors in January. The “N6A Team of the Month” program rewards the account team that demonstrates the most impressive results, service, and collaboration for an N6A client throughout the month.

The N6A Cannabis Group took home the “N6A Golden Group” trophy as the highest-performing group for the month. The “N6A Golden Group” competition is awarded monthly and a $50,000 cash bonus or a prize of equal amount will be awarded to the final winning group lead, as well as an extra week of vacation for the entire group.

Additionally, the following N6A staff members were named “N6A Producer of the Week” in January. The “N6A Producer of the Week” program was created to reward individual N6A staff members who achieve the highest level of production and contribute the most to N6A on a weekly basis.

  • Week of January 12th: Shateera Israel, Account Executive
  • Week of January 29th: Sanasjia Clervoix

For more information on N6A please visit www.n6a.com, follow N6A on FacebookLinkedIn and Twitter, and click on this video to learn more about N6A’s roots and culture.

ABOUT NORTH 6TH AGENCY, INC. (N6A):

North 6th Agency, Inc. (N6A) is an award-winning brand communications and social media agency based in the heart of SoHo in New York City and Toronto’s financial district. Our client roster includes emerging, mid-sized and enterprise brands from more than 30 industries. N6A has received several industry accolades, including consecutive spots on O’Dwyer’s “Top PR Firms” ranking and the New York Observer “PR Power 50” list. N6A was also included in PRWeek’s 2017 Best Places to Work.

Our “Compete and Care” culture and “Embrace the Pace” atmosphere have been lauded as one of the most rewarding, collaborative and unique to the agency world by Forbes, Monster.com, New York Post, Chief Learning Office Magazine, Entrepreneur, and others. For more information on N6A, visit www.n6a.com, and for more information on N6A’s “Compete and Care” culture and perks, visit www.competeandcare.com.