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Announcements

North 6th Agency Creates Outcome Relations™

By | Announcements

North 6th Agency (N6A) is disrupting the legacy public relations agency model with its introduction of Outcome Relations™, the first public relations offering that aligns with the specific business outcomes that are most important to CMOs, CEOs and brand marketers today.

As The Outcome Relations Agency, N6A is modernizing the industry by creating an inherent level of accountability, attribution, and amplification for PR.  Within the Outcome Relations (OR) model, PR services such as earned media, content and reputation management will be applied to a proprietary process with the opportunity to amplify results through digital media.

N6A clients can choose from more than 20 types of specific outcomes across six categories:

  • Revenue Outcomes
  • Recruiting Outcomes
  • Competitive Outcomes
  • M&A Outcomes
  • Capital Raise Outcomes
  • Enterprise Value Outcomes

As part of the OR offering, N6A develops custom Outcome Dashboards that enable clients to select their desired outcomes, target specific personas, align on KPIs and track the performance of their campaigns in real-time against the chosen outcomes.

“We believe the future of PR is OR,” said Matt Rizzetta, CEO of N6A. “We’ve sat in front of thousands of CMOs, CEOs, founders and brand marketers over the past decade, and the most common concern was PR’s alignment with specific business outcomes. Our Outcome Relations model tackles this pain point by assigning PR the same level of accountability as other components of the marketing stack.”

This announcement comes on the heels of the release of Rizzetta’s debut book, “The Death of Irrelevant PR: Outcome Relations is the New Public Relations. The book, which is available on Amazon and on Audible, serves as an essential how-to guide for Outcome Relations. It includes a step-by-step tutorial of the OR process, best practices, case study examples and detailed overviews of each type of outcome.

Former PepsiCo CFO and DirecTV CEO Mike White commented on the book: “Matt Rizzetta and N6A’s vision is innovative and forward-thinking in that it forces the public relations category to be held accountable for business outcomes in front of CEOs, CMOs, and decision makers in the board room.”

Leading up to the Outcome Relations launch, N6A hired media transformer and former Epsilon and Zeta Interactive CEO, Al DiGuido, as President and Chief Revenue Officer. DiGuido brings with him a track record of successfully transforming legacy media and marketing service categories. He has been at the forefront of transformational shifts across print, direct response and digital media, and believes the next major shift in media is happening in PR.

“For generations, public relations has served as an appendage to the overall marketing mix, but was never held accountable for driving bottom-line outcomes,” said Al DiGuido, President and CRO of N6A. “The launch of Outcome Relations completely changes this narrative by addressing ROI challenges with PR for businesses at all stages of growth.”

For more information on N6A and its Outcome Relations™ offering, please visit www.n6a.com.

ABOUT NORTH 6TH AGENCY, INC. (N6A): 
North 6th Agency, Inc. (N6A) is The Outcome Relations Agency. Based in the heart of SoHo in New York City, N6A is the creator of the Outcome Relations model, which combines earned media, paid media and proprietary KPI technology to drive specific business outcomes for CMOs, CEOs, and brand marketers.

N6A’s clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry’s best talent, IPOd on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion from the world’s most prominent investors.

N6A has received several industry accolades, including The Observer’s “PR Power 50” list, Entrepreneur’s Top Company Cultures in the United StatesPRWeek’s Best Places to Work, and Digiday’s Most Innovative Culture.

Marketing EDGE Announces 2019 EDGE Awards Honorees

By | Announcements

NEW YORKJune 6, 2019 /PRNewswire/ — Marketing EDGE, the leading national nonprofit with a proven track record of affecting the lives of thousands of students and shaping the next generation of the marketing industry as diverse, inclusive, and highly skilled, today honored the honorees of its 2019 EDGE Awards.

The 2019 EDGE Awards was hosted on June 3rd at the elegant Pier Sixty in Manhattan’s Chelsea Piers. Emceed by Sprinklr President Carlos Dominguez, the EDGE Awards has become known as the “Academy Awards” of marketing, paying tribute to the best-of-the-best in the marketing field. Each honoree exemplifies outstanding leadership, innovation, creativity and a commitment to giving back through supporting marketing education.

This year’s honorees included (in order of presentation):

  • Financial Innovator Award, Presented by Worldata: Michael Loeb, Founder and CEO, Loeb.NYC
  • Corporate Disruptor Award: LiveIntent
  • Education Award: Stern School of Business, New York University, accepted by Tulin Erdem, Ph.D. and Russ Winer, Ph.D.
  • Rising Stars Awards: Anneka Gupta, President, LiveRamp; Kelsey Kates, Head of Analytical Academy, Google; John Kelly, Senior Director, NikePlus Member Benefits; Mykela Krieg, Vice President, TCM Creative; Sharifah Niles-Lane, Vice President Digital Marketing and Social Media, Eastern Bank; Vincent Pietrafesa, Director of Business Development, Stirista
  • Corporate Heritage Award, Presented by Epsilon: NBCUniversal

This year’s roster of presenters included distinguished business executives, academic leaders and Marketing EDGE alumni, including:

  • Terri L. BartlettPresident, Marketing EDGE
  • Drew MaySenior Vice President and Chief Customer Officer, Acxiom, and incoming Marketing EDGE Chair
  • Stacey HawesPresident, Data Practice, Epsilon
  • Charles MastPresident, Mast Circulation Group
  • Paulette Olivaformerly Executive Vice President, MeritDirect
  • Matt RizzettaChief Executive Officer, North 6th Agency (N6A)
  • Lizbielka Rosario, E-Commerce Content Operations Associate, Unilever

“We are incredibly grateful for the generosity and support of everyone in the Marketing EDGE community, particularly our corporate sponsors, board members, academic partners and students,” said Terri L. Bartlett, President of Marketing EDGE. “This has been a transformational year for Marketing EDGE. The energy, spirit and enthusiasm on display at this year’s EDGE Awards continues to inspire us in our mission to shape the future of marketing by connecting students, academics and professionals in the field of marketing.”

This announcement continues to build on the momentum that Marketing EDGE has received thus far in 2019. Most recently, the organization announced a stellar roster of new officers and trustees for its latest fiscal year. For more information on Marketing EDGE, visit www.marketingEDGE.org and for details on the EDGE Awards, visit www.EDGEAwards.org.

ABOUT MARKETING EDGE
Marketing EDGE is a 501(c)(3) nonprofit organization that is shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to continue to see, move and stay ahead. Empowering skill-ready, responsive and responsible marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters deep personal connections and diverse ideas, and provides real-time insights for real-world impact. For more information, visit www.marketingEDGE.org.

Al DiGuido Joins North 6th Agency as President and Chief Revenue Officer

By | Announcements

NEW YORKApril 23, 2019 /PRNewswire/ — North 6th Agency (N6A), an award-winning brand communications agency, today announced that marketing and media industry pioneer, Al DiGuido, is joining as President and Chief Revenue Officer.

DiGuido rose to prominence as one of the founding pioneers of email marketing during his tenure as CEO of Bigfoot Interactive. In 2005, he sold Bigfoot to Alliance Data’s Epsilon business unit for $120 million and became the CEO of Epsilon Interactive.

Under his leadership, Epsilon became one of the dominant email providers in the marketplace and expanded aggressively through the acquisition of DoubleClick’s email unit. In April 2019, Epsilon was acquired by Publicis for $4.4 billion.

“I’ve known Al for my entire career, and have witnessed his vision, integrity and spirit on display for clients, employees and shareholders,” said Matt Rizzetta, Founder and CEO of N6A. “There is nobody I can think of who is better suited and aligned with N6A’s vision to transform the public relations industry through business outcomes. I am honored to have Al play on our team as we take N6A to new heights for our clients and team members.”

DiGuido’s track record of identifying opportunities for innovation and successfully transforming legacy media and marketing service categories extends well beyond email marketing. He has been at the forefront of transformational shifts across print, direct response and digital media.

Following his tenure at Epsilon, DiGuido became CEO of Zeta Interactive. At Zeta, he realized his vision of transcending the solo email business to build an agency that helps marketers realize the full potential of integrated technology platforms, services, and strategies.

DiGuido’s career ascension began at Ziff-Davis, where he was Publisher of Computer Shopper during the PC boom of the 1980s. DiGuido successfully expanded the Computer Shopper franchise, transforming it from a print publication into a breakthrough online media property. Under his leadership, ComputerShopper.com accounted for more than 40 percent of the advertising revenue of ZDNet.

At N6A, DiGuido will oversee sales and revenue functions, as well as M&A and capital initiatives to support N6A’s vision and growth strategy. Additionally, DiGuido will work alongside CEO Matt Rizzetta and the N6A leadership team to introduce a new model that will transform the public relations category by aligning with specific business outcomes of CMOs, CEOs and brand marketers.

“I have yet to meet an agency that can rival N6A’s track record of client results, innovation and outcome-oriented culture,” said Al DiGuido, President and Chief Revenue Officer of N6A. “There is a tremendous opportunity to transform the legacy public relations category with a laser focus on being accountable for the specific business outcomes that CMOs, CEOs and brand marketers demand today. I believe N6A is perfectly positioned to lead this transformation.”

DiGuido, who will be based in N6A’s New York office, is also the founder of Al’s Angels, a non-profit, charitable organization whose mission is to provide assistance to children and families suffering hardship due to life-threatening illnesses or poverty. Al’s Angels has built a network of more than 2,000 volunteers in the Tri-State area, and delivers thousands of Thanksgiving meals, holiday gifts, and much needed resources to more than 1,600 to children and families each year.

For more information on N6A please visit www.n6a.com, follow N6A on FacebookLinkedIn and Twitter, and click on this video to learn more about N6A’s roots and culture.

ABOUT NORTH 6TH AGENCY, INC. (N6A): 
North 6th Agency, Inc. (N6A) is an award-winning brand communications agency based in the heart of SoHo in New York City.

Through its suite of communication services, including media relations, analyst relations, awards and speaking programs, crisis communications, content programs, paid and earned social media programs, N6A has helped its clients successfully realize their desired business outcomes. N6A’s clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry’s best talent, IPO’d on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion from the world’s most prominent investors.

N6A has received several industry accolades, including the Observer’s “PR Power 50” list, Entrepreneur’s Top Company Cultures in the United StatesPRWeek’s Best Places to Work, and Digiday’s Most Innovative Culture.

North 6th Agency Ranked as One of Entrepreneur’s 2018 Top Company Cultures in America

By | Announcements

NEW YORK and TORONTO – North 6th Agency (N6A), an award-winning brand communications and social media agency based in New York City and Toronto, today was named as one of Entrepreneur’s Top Company Cultures. Full rankings are available online at Entrepreneur.com and in the October 2018 print issue of Entrepreneur Magazine.

Entrepreneur’s Top Company Cultures is a comprehensive annual ranking of the U.S.-based businesses exhibiting the best employee cultures.

In order to determine the winners, Entrepreneur surveyed employees at thousands of U.S.-based businesses with a minimum of 35 employees. Surveys were answered by over 34,000 participants, with the highest-ranking companies making it to the final Top Company Cultures list.

Rankings were evaluated across 24 factors in seven categories: alignment, effectiveness, connection, management, engagement, leadership, and basics.

“We’re honored to be ranked as one of the Top Company Cultures in America by Entrepreneur,” said Matt Rizzetta, CEO of N6A. “So many people have made career bets on N6A over the past decade, and thanks to them, we have created a culture of innovation, experimentation, and togetherness. We will work tirelessly to keep getting better every day, and to making everyone proud of the bet they made on N6A.”

Understanding that there is no “one size fits all” approach in today’s work environment, N6A has created a culture of recognition that is personalized for each employee. Earlier this year, N6A launched “Pace Points,” a points-based rewards system in which employees accumulate points for specific individual, group and company-wide achievements. The program allows employees to choose rewards across categories in health, travel, transportation and housing, quality of life, unique experiences, cash and more. Rewards were designed around employee feedback and range from a few hundred dollars to over $50,000 in value.

N6A also implemented the Summer Sabbatical Challenge, a company-wide initiative incentivizing employees to achieve specific team goals for the chance to earn a one-month sabbatical in 2019. Goals were set for each department across the agency, and if met, all N6A employees will receive one-month paid leave next year. This initiative is intended to motivate employee productivity, boost morale and reinforce work-life balance, teamwork, and personal growth.

For more information on N6A please visit www.n6a.com, follow N6A on Facebook, LinkedIn and Twitter, and click on this video to learn more about N6A’s roots and culture.

ABOUT NORTH 6TH AGENCY, INC. (N6A):
North 6th Agency, Inc. (N6A) is an award-winning brand communications and social media agency based in the heart of SoHo in New York City and Toronto’s financial district. Our client roster includes emerging, mid-sized and enterprise brands from more than 30 industries. N6A has received several industry accolades, including consecutive spots on O’Dwyer’s “Top PR Firms” ranking and the New York Observer “PR Power 50” list. N6A was also included in PRWeek’s 2017 Best Places to Work.

Our “Compete and Care” culture and “Embrace the Pace” atmosphere have been lauded as one of the most rewarding, collaborative and unique to the agency world by Forbes, Monster.com, New York Post, Chief Learning Office Magazine, Entrepreneur, and others. For more information on N6A, visit www.n6a.com, and for more information on N6A’s “Compete and Care” culture and perks, visit www.competeandcare.com.

North 6th Agency Announces ‘N6-Accolades’ for August 2018

By | Announcements

New York, NY – North 6th Agency, Inc. (N6A), an award-winning communications and social media agency based in New York City and Toronto, today announced the recipients of its signature performance, perks, and quality of life programs for the month of August 2018.

The account team BDS Analytics captured “N6A Team of the Month” honors in August. The “N6A Team of the Month” program rewards the account team that demonstrates the most impressive results, service, and collaboration for an N6A client throughout the month.

The N6A Brand Services Group took home the “N6A Golden Group” trophy as the highest-performing group for the month. At the end of the year, a $50,000 cash bonus or equivalent value in N6A’s signature Pace Points rewards program is awarded to the winning group lead, as well as an extra week of vacation for the entire group. Pace Points is a points-based rewards system allowing N6A employees to accumulate points based on specific individual, group and company-wide achievements.

N6A also announced the promotion of Jessica Chang to Account Executive. Chang will report directly to Director Gabriella Velez.

Additionally, the following N6A staff members were named “N6A Producer of the Week” in August. The “N6A Producer of the Week” program was created to reward individual N6A staff members who achieve the highest level of production and contribute the most to N6A on a weekly basis.

• Week of August 13th: Ariel Radow, Account Executive
• Week of August 20th: Eamon Levesque, Account Executive
• Week of August 27th: Sean Hutchinson, Content Manager

For more information on N6A please visit www.n6a.com, follow N6A on Facebook, LinkedIn and Twitter, and click on this video to learn more about N6A’s roots and culture.

ABOUT NORTH 6TH AGENCY, INC. (N6A):

North 6th Agency, Inc. (N6A) is an award-winning brand communications and social media agency based in the heart of SoHo in New York City and Toronto’s financial district. Our client roster includes emerging, mid-sized and enterprise brands from more than 30 industries. N6A has received several industry accolades, including consecutive spots on O’Dwyer’s “Top PR Firms” ranking and the New York Observer “PR Power 50” list. N6A was also included in PRWeek’s 2017 Best Places to Work.

Our “Compete and Care” culture and “Embrace the Pace” atmosphere have been lauded as one of the most rewarding, collaborative and unique to the agency world by Forbes, Monster.com, New York Post, Chief Learning Office Magazine, Entrepreneur, and others. For more information on N6A, visit www.n6a.com, and for more information on N6A’s “Compete and Care” culture and perks, visit www.competeandcare.com.

North 6th Agency Announces ‘N6-Accolades’ for July 2018

By | Announcements

New York – North 6th Agency, Inc. (N6A), an award-winning communications and social media agency based in New York City and Toronto, today announced the recipients of its signature performance, perks, and quality of life programs for the month of July 2018.

The account team Ladders captured “N6A Team of the Month” honors in July. The “N6A Team of the Month” program rewards the account team that demonstrates the most impressive results, service, and collaboration for an N6A client throughout the month.

The N6A Cybersecurity & Digital Identity Group took home the “N6A Golden Group” trophy as the highest-performing group for the month. At the end of the year, a $50,000 cash bonus or equivalent value in N6A’s signature Pace Points rewards program is awarded to the winning group lead, as well as an extra week of vacation for the entire group. Pace Points is a points-based rewards system allowing N6A employees to accumulate points based on specific individual, group and company-wide achievements.

Earlier in the month, N6A announced the promotion of Lexie Gracey to Senior Account Executive. Gracey will report directly to Director Florence Lousqui.

Additionally, the following N6A staff members were named “N6A Producer of the Week” in July. The “N6A Producer of the Week” program was created to reward individual N6A staff members who achieve the highest level of production and contribute the most to N6A on a weekly basis.

• Week of July 9th: Ali Shaprio, Account Executive
• Week of July 23rd: Cristina Colossi, Senior Account Executive

For more information on N6A please visit www.n6a.com, follow N6A on Facebook, LinkedIn and Twitter, and click on this video to learn more about N6A’s roots and culture.

ABOUT NORTH 6TH AGENCY, INC. (N6A):

North 6th Agency, Inc. (N6A) is an award-winning brand communications and social media agency based in the heart of SoHo in New York City and Toronto’s financial district. Our client roster includes emerging, mid-sized and enterprise brands from more than 30 industries. N6A has received several industry accolades, including consecutive spots on O’Dwyer’s “Top PR Firms” ranking and the New York Observer “PR Power 50” list. N6A was also included in PRWeek’s 2017 Best Places to Work.

Our “Compete and Care” culture and “Embrace the Pace” atmosphere have been lauded as one of the most rewarding, collaborative and unique to the agency world by Forbes, Monster.com, New York Post, Chief Learning Office Magazine, Entrepreneur, and others. For more information on N6A, visit www.n6a.com, and for more information on N6A’s “Compete and Care” culture and perks, visit www.competeandcare.com.

North 6th Agency Announces June 2018 ‘N6-Accolades’ And Signature Competition Award Winners

By | Announcements

New York, NY – North 6th Agency, Inc. (N6A), an award-winning communications and social media agency based in New York City and Toronto, today announced the recipients of its signature performance, perks, and quality of life programs for June 2018.

Account Coordinator Jessica Chang was named N6A’s top performer for the first half of 2018 and took home the annual “N6-get-Away” competition. The “N6-get-Away” competition rewards the highest-producing N6A staff member over the first half of the year according to N6A’s signature KPI ranking system.

For winning this year’s competition, Chang will have her choice of a weeklong all-expense paid trip to any of the following destinations: Dubai, U.A.E; Budapest Hungary; San Jose, Costa Rica; Tel Aviv, Israel; Reykjavik, Iceland; Cartagena, Colombia or take the equivalent value in N6A’s signature Pace Points. Pace Points is a points-based rewards system allowing N6A employees to accumulate points based on specific, individual, group and company-wide achievements. With the points, employees can choose the rewards that they want, ranging across categories in health, travel, experiences, transportation and more.

Account Director Jacky Agudelo was named the “N6A Chairman’s Pick” for the second quarter of 2018. The “N6A Chairman’s Pick” recognition goes to the N6Aer who has best displayed N6A values over the previous quarter; accountability, fearlessness, positive energy, sacrifice, selflessness, and team spirit. All “N6A Chairman’s Pick” winners will receive N6A’s signature Pace Points allowing them to distribute their points according to what they value most.

The N6A account team WhyHotel captured “N6A Team of the Month” honors in June. The “N6A Team of the Month” program rewards the account team that demonstrates the most impressive results, service, and collaboration for an N6A client throughout the month.

The N6A Tech Group took home the “N6A Golden Group” trophy as the highest-performing group for the month. At the end of the year, a $50,000 cash bonus or equivalent value in N6A’s signature Pace Points rewards program is awarded to the winning group lead, as well as an extra week of vacation for the entire group.

Earlier in the month, N6A announced the promotion of Corryn Hurrington to Account Manager. Hurrington will report directly to Director Florence Lousqui.

Additionally, the following N6A staff members were named “N6A Producer of the Week” in June. The “N6A Producer of the Week” program was created to reward individual N6A staff members who achieve the highest level of production and contribute the most to N6A on a weekly basis.

• Week of June 4th: Account Executive, Shayla Ridore
• Week of June 11th: Account Executive, Lexie Gracey

For more information on N6A please visit www.n6a.com, follow N6A on Facebook, LinkedIn and Twitter, and click on this video to learn more about N6A’s roots and culture.

ABOUT NORTH 6TH AGENCY, INC. (N6A):

North 6th Agency, Inc. (N6A) is an award-winning brand communications and social media agency based in the heart of SoHo in New York City and Toronto’s financial district. Our client roster includes emerging, mid-sized and enterprise brands from more than 30 industries. N6A has received several industry accolades, including consecutive spots on O’Dwyer’s “Top PR Firms” ranking and the New York Observer “PR Power 50” list. N6A was also included in PRWeek’s 2017 Best Places to Work.

Our “Compete and Care” culture and “Embrace the Pace” atmosphere have been lauded as one of the most rewarding, collaborative and unique to the agency world by Forbes, Monster.com, New York Post, Chief Learning Office Magazine, Entrepreneur, and others. For more information on N6A, visit www.n6a.com, and for more information on N6A’s “Compete and Care” culture and perks, visit www.competeandcare.com.

North 6th Agency Names Daniela Mancinelli Chief Operating Officer

By | Announcements

NEW YORK, June 29, 2018 /PRNewswire/ — North 6th Agency, Inc. (N6A), an award-winning communications and social media agency based in New York City and Toronto, today announced that Executive Vice President Daniela Mancinelli has been appointed Chief Operating Officer (COO), a new position within N6A.

In her new position, Mancinelli will oversee senior management teams across service, talent, sales and marketing departments. Mancinelli will be responsible for ensuring operational excellence across N6A’s offices in New York, Toronto and Boulder. Mancinelli will report into N6A CEO Matt Rizzetta and will support vision and strategy on N6A’s expansion initiatives.

“Daniela’s commitment, winning spirit, and leadership qualities have been on display every day to the benefit of our employees and customers,” said Matt Rizzetta, CEO of N6A. “We are a much better company today because of Daniela, and I have tremendous confidence in her ability to operate at the highest level in her new role as we continue to execute on our vision.”

Mancinelli joined N6A as Vice President in 2015 and most recently served as Executive Vice President, a position she has held since December 2016. As Executive Vice President, Mancinelli was responsible for overseeing N6A’s public relations and social media service departments, with leadership from N6A’s New York and Toronto offices reporting into her.

Mancinelli was instrumental in the development of several signature N6A programs, including N6A’s proprietary KPI software platform, customer ranking system, and Pace Points, a first-of-its-kind customized rewards program for N6A employees.

“I’m excited to dive into my new position, and to have the opportunity to play a central role on N6A’s leadership team in our next chapter,” said Daniela Mancinelli, newly appointed COO of N6A. “N6A has such a special culture, and I’m honored to serve at the pleasure of our customers, our hard-working employees, and future generations of N6Aers.”

N6A has been recognized by Forbes.com for its unique customer service approach and data-driven commitment to generating results for clients. Most recently, N6A was named PRWeek’s 2017 Best Places to Work, as well as a finalist for Digiday’s Most Innovative Culture and one of the Observer’s Power 50 agencies.

For more information about N6A, please visit www.n6a.com, follow N6A on Facebook, LinkedIn, and Twitter. To learn more about N6A’s culture and career opportunities, please visit www.CompeteandCare.com

About North 6th Agency, Inc. (N6A):
North 6th Agency, Inc. (N6A) is an award-winning brand communications and social media agency based in the heart of SoHo in New York City and Toronto’s financial district. N6A’s client roster includes emerging, mid-sized and enterprise brands from more than 30 industries. N6A has received several industry accolades, including consecutive spots on O’Dwyer’s “Top PR Firms” ranking and the New York Observer “PR Power 50” list. N6A was also included in PRWeek’s 2017 Best Places to Work.

N6A’s “Compete and Care” culture and “Embrace the Pace” atmosphere have been lauded as one of the most rewarding, collaborative and unique to the agency world by Forbes, Monster.com, New York Post, Chief Learning Office Magazine, Entrepreneur, and others. For more information on N6A, visit www.n6a.com, and for more information on N6A’s “Compete and Care” culture and perks, visit www.competeandcare.com.

North 6th Agency Announces ‘N6-Accolades’ for May 2018

By | Announcements

New York – North 6th Agency, Inc. (N6A), an award-winning communications and social media agency based in New York City and Toronto, today announced the recipients of its signature performance, perks, and quality of life programs for the month of May 2018.

The account team Semarchy captured “N6A Team of the Month” honors in May. The “N6A Team of the Month” program rewards the account team that demonstrates the most impressive results, service, and collaboration for an N6A client throughout the month.

The N6A Tech took home the “N6A Golden Group” trophy as the highest-performing group for the month. At the end of the year, a $50,000 cash bonus or equivalent value in N6A’s signature Pace Points rewards program is awarded to the winning group lead, as well as an extra week of vacation for the entire group. Pace Points is a points-based rewards system allowing N6A employees to accumulate points based on specific, individual, group and company-wide achievements.

Earlier in the month, N6A announced the promotion of Shayla Ridore to Senior Account Executive. Ridore will report directly to Director Jacqueline Agudelo.

Additionally, the following N6A staff members were named “N6A Producer of the Week” in May. The “N6A Producer of the Week” program was created to reward individual N6A staff members who achieve the highest level of production and contribute the most to N6A on a weekly basis.

• Week of May 7th: Cameron Lisa, Account Manager
• Week of May 15th: Shateera Israel, Senior Account Executive
• Week of May 21st: Elizabeth Berman, Account Executive

For more information on N6A’s culture please visit www.competeandcare.com, and follow N6A on Facebook, LinkedIn, and Twitter.

ABOUT NORTH 6TH AGENCY, INC. (N6A):

North 6th Agency, Inc. (N6A) is an award-winning brand communications and social media agency based in the heart of SoHo in New York City and Toronto’s financial district. Our client roster includes emerging, mid-sized and enterprise brands from more than 30 industries. N6A has received several industry accolades, including consecutive spots on O’Dwyer’s “Top PR Firms” ranking and the New York Observer “PR Power 50” list. N6A was also included in PRWeek’s 2017 Best Places to Work.

Our “Compete and Care” culture and “Embrace the Pace” atmosphere have been lauded as one of the most rewarding, collaborative and unique to the agency world by Forbes, Monster.com, New York Post, Chief Learning Office Magazine, Entrepreneur, and others. For more information on N6A, visit www.n6a.com, and for more information on N6A’s “Compete and Care” culture and perks, visit www.competeandcare.com.

North 6th Agency Appoints PR Veteran Trisha Larocchia as Senior Vice President

By | Announcements

New York and Toronto – North 6th Agency (N6A), an award-winning communications and social media agency based in New York City, Toronto and Boulder, today announced that it has appointed Trisha Larocchia as Senior Vice President. Larocchia will be based in N6A’s headquarters office in New York City.

Larocchia will report directly to Executive Vice President Daniela Mancinelli. She will oversee three specialty service groups at N6A. In addition, Larocchia will be responsible for managing client relations, overseeing integrated PR programs, leading junior and mid-level staff members, and more.

With over a decade of experience in the industry, Larocchia joins N6A after spending nearly eleven years with Hunter Public Relations. Most recently as Vice President, she was responsible for leading multi-year integrated campaigns, new product releases, account management, and PR programs for clients, including 3M and Lactaid Milk, which resulted in winning the 2017 Big Apple Award for best Marketing Consumer Products: Food, Beverage and Hospitality campaign.

In her previous roles, Larocchia has had a diverse set of consumers and B2B clients which lends to her deep knowledge and background in creating engaging brand content, overseeing strategic media relations, and managing teams to deliver impactful results.

“I’m excited to be joining the N6A family,” said Trisha Larocchia, Senior Vice President at N6A. “It was N6A’s approach to company culture and people-first mentality that attracted me. I’m looking forward to contributing to N6A’s growth and next chapters.”

N6A’s “Compete and Care” culture and “Embrace the Pace” atmosphere have been lauded as one of the most rewarding, collaborative and unique in the agency world by Forbes, Monster.com, New York Post, Chief Learning Office Magazine, Entrepreneur, and others. N6A was named a finalist for Digiday’s Most Innovative Culture Award, and as one of the 50 Most Powerful Agencies by the New York Observer. N6A was also included in PRWeek’s 2017 Best Places to Work.

For more information on N6A please visit www.n6a.com. In addition, for those interested in a career at N6A, please visit www.competeandcare.com to apply and learn more about the agency’s “Compete and Care” culture, programs and perks.

ABOUT NORTH 6TH AGENCY, INC. (N6A): North 6th Agency, Inc. (N6A) is an award-winning brand communications and social media agency based in the heart of SoHo in New York City and Toronto’s financial district. Our client roster includes emerging, mid-sized and enterprise brands from more than 30 industries. N6A has received several industry accolades, including consecutive spots on O’Dwyer’s “Top PR Firms” ranking and the New York Observer “PR Power 50” list. N6A was also included in PRWeek’s 2017 Best Places to Work.

Our “Compete and Care” culture and “Embrace the Pace” atmosphere have been lauded as one of the most rewarding, collaborative and unique to the agency world by Forbes, Monster.com, New York Post, Chief Learning Office Magazine, Entrepreneur, and others. For more information on N6A, visit www.n6a.com, and for more information on N6A’s “Compete and Care” culture and perks, visit www.competeandcare.com.