Our Culture

The Outcome Relations Agency™

Who We Are

The Outcome Relations agency for emerging, mid-sized and enterprise brands.

What We Do

We use a suite of communication services and a proprietary process to drive specific business outcomes for clients.

What Proof We Have

Our clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry’s best talent, listed on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion dollars from the world’s most prominent investors.

Why People Want It

CMOs and CEOs today are tired of the status quo with PR agencies that aren’t held accountable for delivering business outcomes. We utilize a proprietary KPI system with a customer ranking portal to ensure we are always aligned with our clients and that our results are driving the specific business outcomes we were hired for.

Our Leadership

Our team is the heartbeat of our agency. Learn more about us and our Leadership Team.

Matt Rizetta

CEO

Matt Rizzetta has served as CEO since N6A’s inception. Under his leadership, N6A has been ranked as the #1 fastest-growing agency in the United States in its revenue category by O’Dwyers, as well one of the 50 most powerful agencies in the United States by the Observer. Matt has been instrumental in creating N6A’s “Compete and Care” culture and “Embrace the Pace” atmosphere, which have been lauded as the most rewarding, collaborative and unique in the agency world by Forbes, Monster.com, New York Post, Chief Learning Office Magazine, Entrepreneur, and others. N6A was named a finalist for Digiday’s Most Innovative Culture Award, and as a winner of PRWeek’s Best Places to Work. Matt serves on the Alumni Board of Directors at his alma mater Iona College, and resides in Westchester County, NY, with his wife and three daughters.

Daniela Mancinelli

COO

Daniela Mancinelli serves as the Chief Operations Officer of N6A and oversees all operational areas, including client services, customer success, employee engagement, branding and communications. She directly manages all of N6A’s customer delivery groups, and is responsible for delivering on N6A’s unique performance oriented culture. Daniela has been an integral part of rapidly scaling N6A’s business, opening up their new Toronto office in the summer of 2017 and establishing various ancillary service lines such as a robust social media program. Daniela joined N6A as Vice President in 2015, and managed all N6A clients in the Consumer/Lifestyle Group. Prior to joining N6A, Daniela spent over 15 years in Luxury PR, Branding and Marketing, including various stints with NBC Universal, Sony Pictures, Lionsgate and Paramount. Daniela holds a Bachelor’s degree from Loyola Marymount University, and a dual MBA from the Swiss School of Management, Rome and INSEEC in Paris.

Al DiGuido

President and CRO

Al DiGuido serves as the President and Chief Revenue Officer of N6A and oversees sales and revenue, M&A, and strategic growth functions. Al is a visionary authority for staying ahead of the “New Digital Reality” and is a regular contributor to CNN, Fox Business News, CNBC, MSNBC, CBC, AdAge, Business Week, New York Times, ClickZ, and US News & World Report. In his illustrious career, Al has been called “an iconic leader in marketing,” and has a track record of building and scaling mid-sized and global companies across media, publishing and marketing service categories. Al first rose to prominence as the CEO of Bigfoot Interactive, where he and his team built one of the most advanced email technology platforms on the market. In 2005, he sold Bigfoot to Alliance Data’s Epsilon business unit for $130 million and became the CEO of Epsilon Interactive. Under his leadership, Epsilon became one of the dominant email providers in the marketplace and expanded aggressively through acquisitions of DoubleClick and Big Designs. In 2007 Al became CEO of Zeta Interactive and realized his vision of transcending the solo email business to build an agency that helps marketers realize the full potential of integrated technology platforms, services, and strategies. Al began his career with Ziff Davis Enterprises, where he became the Publisher of Computer Shopper, a transformational print media publication during the PC boom of the 1980s and 1990s.

John Hannaway

EVP of Corporate Administration

John Hannaway oversees business operations, human resources and IT functions across N6A’s New York and Toronto offices. John began his career in the development office of Aquinas Housing Corporation, a New York based 501(c)(3) organization dedicated to developing, promoting and improving New York City affordable housing and economic development initiatives. Prior to joining N6A, John served as the Deputy Executive Director of that organization. John is a seasoned human resources and operations executive, and was named a silver winner of the 2017 Best in Biz Awards in the HR Executive of the Year category. John is a graduate of The Catholic University of America, and resides in Westchester County, NY, with his wife and son.

Lori Ruggiero

EVP of Content & Strategy

Lori Ruggiero oversees client strategy across all sectors of N6A. She heads the agency’s Content and Brand Communications departments. Drawing from her extensive industry experience, Lori offers clients advanced media training, crisis communications planning, and council for creating company messaging and narratives that will best resonate with desired targets. A former journalist and television news producer, Lori spent 16-plus years working at global media entities including, CNN, Fox Business, ESPN, and Al Jazeera, prior to arriving at N6A. She was a 2008 East West Center Hong Kong Journalism Fellow, and won two Peabody Awards for her coverage of Hurricane Katrina and the 2008 election. Lori graduated from Boston University’s College of Communication and lives in Westchester County, NY with her husband, daughter, and son.

Jim Morris

SVP of Finance

Jim Morris oversees all financial functions across N6A’s global operation, including accounting responsibilities for N6A’s United States and Canadian entities, corporate financial statements, financial analysis and data reporting, financial counsel, competitive market research and other strategic financial initiatives to support N6A’s growth and scale objectives. Jim has nearly three decades of financial leadership experience with JP Morgan Chase, Barclays, Credit Suisse, Merrill Lynch and Lehman Brothers. Prior to joining N6A, Jim served as Executive Director and CFO of JP Morgan Chase’s Global Wealth Management Technology Division. Jim holds a Bachelor’s Degree from Binghamton University and an MBA from Baruch College. He resides in Nassau County, NY, with his wife and children.

Trisha Larocchia

SVP of Client Services

Trisha Larocchia oversees all of N6A’s client service groups. With more than 11 years of experience developing insights-based, integrated marketing campaigns for a diverse set of B2C and B2B clients, Trisha is able to help clients craft compelling brand narratives, develop strategic media relations campaigns and foster influential partnerships to deliver impactful ROI.

Additionally, with a passion for measurement and analytics, Trisha is able to counsel clients on how to enhance campaign reporting and better measure the impact of targeted PR efforts on key business goals. Trisha graduated from Marist College and lives on Long Island with her husband, young son and dog.

Nina Velasquez

EVP of Talent Development

With 20 years of experience in public relations, Nina Velasquez runs talent at N6A, responsible for building, managing and implementing a variety of programs to support N6A’s talent development. Her role includes oversight of recruiting, culture, internal training, professional development, marketing, and customer service best practice initiatives across N6A’s offices in New York and Toronto. Nina joined N6A as an Account Director in 2012, servicing clients in a variety of technology industries, and was responsible for designing and executing integrated thought leadership programs, developing corporate and product messaging, supervising social media activities and supporting new business initiatives. Prior to N6A, Nina worked at technology PR agencies and managed programs for global brands including IBM, Lenovo and Microsoft, and led campaigns for a number of smaller start-up companies in online marketing, social networking, mobile app, green tech and personal finance industries. Nina has a Bachelor of Arts degree in Communications from University of Washington, and is a proud resident of Brooklyn, NY.

Monika Hathaway

Director

Monika Hathaway oversees N6A’s Technology Group. A Silicon Valley transplant, she has a decade of experience working with B2B and B2C companies in every stage of the business cycle – launching startups that later became tech giants, taking fast-growth companies through IPO and helping Fortune 1000 clients retain industry dominance or move into new markets. Her specialties include IT infrastructure, cybersecurity, privacy, data and emerging technologies such as AI, blockchain and VR/AR. She has a passion for great storytelling and an eye for spotting the most compelling angles to help move the conversation forward. She loves AP Style and thinks “spin” is best left for your washing machine. Monika volunteers for DEF CON and lives in Brooklyn with her fiancé and two cats.

Jacqueline Agudelo

Director

Jacqueline Agudelo oversees one of the more diverse groups at N6A with clients spanning the food and beverage, energy, hospitality, customer service, media/ad tech, HR, and benefits industries, among others. In 2016, Jacqueline was named winner of the “N6A Bucket List” competition which rewards the highest-producing N6A staff member over the second half of the year according to N6A’s signature KPI ranking system. Prior to joining N6A, Jacqueline spent eight years at Cataldi Public Relations – an award-winning boutique PR agency experienced at handling promotions, communications, and guerrilla marketing campaigns for some of the world’s best-known consumer products, media, and entertainment entities. There, she managed a broad range of accounts spanning television, technology, music, film, nonprofit, and more. Jacqueline graduated magna cum laude from the New York Institute of Technology (NYIT) with a BA in Advertising. She resides in Hoboken, NJ, with her husband.

Florence Lousqui Bogitsh

Director

Florence Lousqui Bogitsh is the Director of the N6A Pro Services Group, which focuses on clients in the branding, marketing and professional services sectors. Before joining N6A in 2015 as an Account Manager, Florence worked in PR, digital marketing and market research in various countries including, France, Italy, the UK and Australia. She holds a BA in International Business and Italian and an MA in Luxury Brand Management from Regent’s University (European Business School), London. Florence was named N6A’s Chairman’s Pick in 2016. She resides in Brooklyn, NY with her husband.

Robert Vanisko

Director

Robert Vanisko oversees the N6A Cannabis Group, which represents a wide variety of companies within the legal cannabis industry. In addition to overseeing group operations, he provides messaging, branding, and strategy support across his base of clients. Robert is a graduate of the University of Miami and resides in Brooklyn, New York.

Gibral Raphael

Software Engineer

Gibral Raphael is responsible for the development, design and ongoing management of the6PA software system, which is N6A’s proprietary, web-based performance analytics and client rankings platform. Gibral has also expanded and improved on N6A’s site by adding HR functionality that allows the users to view the many benefits N6A provides. Gibral has worked in the IT field for 10 years in various industries providing his expertise. Gibral holds a Bachelor’s Degree from Lehigh University and resides in Brooklyn, NY.

Our History

N6A has been known to #EmbraceThePace since we were founded in 2009. Every part of our customer service approach is rooted in speed, efficiency, and making sure we never miss a beat for our clients. Our top-notch customer service, measurable results and team collaboration are a few examples of how we #EmbraceThePace for our clients in today’s fast-paced, non-stop media environment. Working across 30 industries, our #EmbraceThePace approach has proven to be effective no matter the industry, location or size of the client.

#EmbraceThePace

People-First

We are a people-first company. We believe in treating our team members as if they are family. We have team members from so many different backgrounds and are always looking to improve our culture by surrounding ourselves with great people who bring new perspectives to N6A.

Learn more about what drives our culture and what it takes to be a part of the N6A team by checking out our Compete and Care website.

CHIC OFFICES IN NYC, TORONTO, AND BOULDER

ENTREPRENEUR MAGAZINE TOP COMPANY CULTURES IN AMERICA

DIGIDAY MOST INNOVATIVE CULTURE FINALIST

WEEKLY TEAM LUNCHES

PACE POINTS™ REWARDS

COMMUNITY INVOLVEMENT

Our Taglines

Our 6 taglines are the building blocks of our agency and they are the threads that run through the fabric of our unique company culture and client service mindset. Here’s how our values and work ethic set us apart from the rest.

Embrace the Pace

Media is more competitive and fast-paced than ever before. We embrace that. Enough said. When you join N6A, get ready to #EmbraceThePace.

N6-Accountability

There’s accountability, and then there’s “N6-Accountability”. We hold ourselves to high standards, are never afraid to experiment, and always take responsibility for the outcomes.

Compete and Care

We’re as competitive as it gets for our clients and for ourselves. However, we care for each other with just as much enthusiasm and energy as we compete. N6Aers lift each other up, encourage one another, and are equally as invested in the success of our teammates.

Championship Months

There are no “slow months” at N6A. We work harder, we push harder for our clients during what others may call “slower months”. At N6A, there’s no such thing as slow months. There are only Championship Months.

I Was Wrong

We believe in disproving the doubters. We work with a humble chip on our shoulders.

Start and End Strong

We start each week with strong momentum that will carry us through – ending the week strong. It’s a commitment that we make to each other and to our clients each and every week, without compromise.

Core Values

We are a culture of innovative, collaborative and respectful people. We believe in creating a warm, stimulating and rewarding environment for all of our team members.

FRIENDLY

Behaving in a pleasant, kind way.

RESPECTFUL

Showing politeness and admiration in deference.

INCLUSIVE

Treating everyone fairly and equally.

ACCOUNTABLE

Completely responsible for what you do and able to provide reasoning.

REWARDING

Providing praise, honor, and admiration through words and actions.

COMPETITIVE

Eager to be successful and strive to always be better.

Join Our Team

Our team members are the heartbeat of N6A. N6A’s “Compete and Care” culture has been named to Entrepreneur Magazine’s Top Company Cultures in America, PRWeek’s Best Places to Work, and Digiday’s Most Innovative Culture finalist.

We take great pride in our “Compete and Culture” culture and robust quality of life perks. From Pace Points rewards to all-expense paid vacations, to dream bucket list adventures, professional development training programs, and month-long sabbaticals, we truly invest in our team.

Why A Career At N6A?

Our “Compete and Care” culture attracts the very best talent in the business. We reward great work like nobody else and provide our team members with opportunities to grow their careers, improve their skills, and grow into leadership positions in a warm and friendly environment. There is no bureaucracy at N6A. Put the hard work in, be a great teammate, and you will be rewarded:

  • Pace Points Customized Rewards and Perks
  • Month-Long Sabbaticals
  • Summer Fridays and Flexible Work from Home
  • Free Weekly Lunches
  • Rewards for Top Producing Teams and Individuals Ranging up to $50,000

Pace Points™

Pace Points is the world’s first pick-your-own-perks rewards program. Pace Points puts the power in your hands by letting you choose perks based on what’s most important to you.

  • Earn points based on individual, group and company-wide achievements.
  • Cash points out for rewards that matter most to you.
  • Rewards ranging from $100 to $50,000 in value.
  • Rewards in categories across health/wellness, travel, experiences, transportation cash, quality of life, and more.
Learn more about what drives our culture and what it takes to be a part of the N6A team by checking out our Compete and Care website.

“I am so proud to work for a company that is so invested in its employees as N6A. I couldn’t ask for better people to work alongside and a better work environment to come to every day.”

John HannawayEVP of Corporate Administration